Our Legacy, Your Future
A decade of excellence across diverse sectors.
The SOG Story
Our Vision
Our Mission
To empower lives through quality products and innovative solutions.
A Message from the Chairman
Our company's journey began in 2011 with real estate under Holy Dweling Limited. In 2013, we established Shahida Trade International, an export-oriented garments business. In 2018, we diversified, launching the Deshi brand of table salt with Shahida Salt Industries. We followed with Deshi edible oil in 2019 (Shahida Edible Oil Mills) and Mr. Clean toiletries in 2020 (Obayed Toiletries Limited), expanding our range of Deshi FMCG products. We are committed to providing Bangladeshi consumers with essential household items under trusted Deshi brands.
Golam Sarwar Saeed
Chairman
Our Core Values
The principles that guide every decision and action within the Shahida Obayed Group.
Integrity
Upholding the highest standards of ethics and transparency in every transaction.
Innovation
Constantly evolving and embracing new technologies to deliver future-ready solutions.
Social Responsibility
Committed to sustainable growth and giving back to the communities we serve.
Excellence
Striving for perfection in quality and service delivery across all business sectors.
Working Together for a
Better Tomorrow
Join our journey as we continue to push boundaries and create lasting impact across industries.